ImpossibleSituation

Trying to create a photography business from the ground-up, probably without any formal training or previous experience, is a massive mountain to climb. It’s easy to feel intimidated, clueless, and even scared witless (censored version) at times.  In fact, those are feelings that you will likely feel a lot once you decide to start your own business.

But like author Anthony Greenback says, “To live through an impossible situation you don’t need the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein.  You simply need to know what to do.” And that is our goal. To provide you with exactly what you need to do in order to create a successful, predictable photography business.

We’ve taken the same strategies and principles we teach at our all-day workshops and have broken them down into bite-size, manageable marketing pieces that you can put to use right away.  You’ll receive proven, effective advice on nearly all aspects of marketing such as:

  • Creating An Outstanding Customer Experience
  • Positioning Yourself As the Expert
  • Creating Compelling Marketing Messages That Stick
  • Pricing: Structure, Offers, Upsells, and Increases
  • Maximizing Profitability Per Client
  • How to Generate Referrals
  • Stand Out In ANY Crowd
  • Increase Print Sales
  • Streamlining Your Operations
  • The Art of Getting Published
  • Wowing Your Customers Every Time
  • Where to Advertise For Best Results
  • Identifying Your Perfect Client

…and that’s just the beginning.  

**2/4/16 Update: Due to time constraints and new projects, I’ve decided to discontinue my weekly marketing message. It’s been a great ride and been so fun to brainstorm with so many other talented photographers!  You can still access nearly all of my past marketing tips via the blog, so please check that out.  All the best! -Mark