How To Get Clients To Close The Deal For You!

One of the biggest challenges that faces photographers today is their fear of “closing the sale.” You make a wonderful presentation, talk at length the details of their shoot, confidently hit on all of your key selling points, and then….you suddenly grow quiet. Right when the time to close the deal comes, you chicken […]

The Power of Print

In a day where the latest electronics and apps are all the rage, it’s easy to feel like printed materials are simply a thing of the past. In fact, there are many companies which operate only electronically, trying to cut costs as much as possible.

Yet without fail, each week, I still receive offer after […]

Email Marketing Made Effective & Easy!!


Photography Marketing Tip of the Week

It’s the first Wednesday of the month.

That means that it’s time to send out your monthly email to all of your current and past clients. Despite dreading this task month after month, your fear of not doing it drives you to action. After all, it’s something that everyone tells […]

Message-To-Market Match

Every product, every service, every business either appeals or has the potential to appeal much more strongly to a certain definable group of people than it appeals to all people. Yet despite this fact, most photographers get only to their grade-A prospects by lucky accident – by throwing their message out […]