Uncovering the Pain

Marketing For Photographers : Photo Marketing Tip of the Week

When a potential client approaches you about the possibility of shooting their event, it’s natural for most photographers to jump right into everything that makes them unique or different. It can sometimes feel like you’ve been given center stage, handed a mic, and the green […]

The Modern Pitfall To Success

Photography Marketing Tip of the Week

At no time in the history of photography has there been as much information on the business side of growing a photography company than there is today. It is truly outstanding.

With the advances in technology over the past 15 years, there are seemingly limitless ways to reach out to […]

Strategy of Preeminence

Photography Marketing Tip of the Week

This week’s tip of the week comes from one of my all-time favorite marketing minds, Jay Abraham.  One of the many things he is well-known for is the “strategy of preeminence.”  Preeminence is defined as “the fact of surpassing all others; superiority.” In other words, becoming the preeminent photographer […]

What Really Matters (and It’s NOT your Photography or Service!)

Photography Marketing Tip of the Week

Understanding what your business is REALLY all about.

Short tip this week and it comes from the legendary marketing master, Jay Abraham, who says “Fall in love with your CLIENTS, not your business.”

When it is all said and done, the only thing that really truly matters is your client. Too […]

“Do You Know Who You Are Talking To?”

Photography Marketing Tip of the Week

One of the ten commandments of marketing is “Know Thy Customer.”  Without having a thorough understanding of who you are trying to attract, you are not very likely to capture many ideal clients.  Yes, you might still find some, much like a blind archer with an unlimited amount of […]