Self-Made or Just Plain Lucky??

Photography Marketing Tip of the Week

On May 14, 2015, a day that shall live in infamy, President Obama declared that people with exceptionally high incomes or wealth, are “society’s lottery winners.” In other words, according to the President, success is random…you have no entitlement to the rewards of your hard work, carefully […]

Are you common??

Photography Marketing Tip of the Week


While traveling up to the Grand Tetons this past week, I came across this declaration, which stopped me dead in my tracks.

“I do not choose to be a common man.

It is my right to be uncommon – if I can. I seek opportunity, not security. I do not wish […]

Strategy of Preeminence

Photography Marketing Tip of the Week

This week’s tip of the week comes from one of my all-time favorite marketing minds, Jay Abraham.  One of the many things he is well-known for is the “strategy of preeminence.”  Preeminence is defined as “the fact of surpassing all others; superiority.” In other words, becoming the preeminent photographer […]

What Really Matters (and It’s NOT your Photography or Service!)

Photography Marketing Tip of the Week

Understanding what your business is REALLY all about.

Short tip this week and it comes from the legendary marketing master, Jay Abraham, who says “Fall in love with your CLIENTS, not your business.”

When it is all said and done, the only thing that really truly matters is your client. Too […]

“Do You Know Who You Are Talking To?”

Photography Marketing Tip of the Week

One of the ten commandments of marketing is “Know Thy Customer.”  Without having a thorough understanding of who you are trying to attract, you are not very likely to capture many ideal clients.  Yes, you might still find some, much like a blind archer with an unlimited amount of […]