Who really is your target market??

Every product, every service, every business either appeals or has the potential to appeal much more strongly to a certain definable group of people than it appeals to all people. Yet despite this fact, most photographers get only to their grade-A prospects by lucky accident – by throwing their message out to anybody and everybody and letting the right people find it. This […]

The Magic in Headlines

Photography Marketing Tip of the Week

Recently I was reviewing some advertisements for other photographers in a few different magazines, some national and some local. And the biggest thing that kept hitting me again and again was the exceptionally poor use of headlines.

The only way that you will get potential readers to actually read through […]

Do You Make These Mistakes In Your Consultations?

Photography Marketing Tip of the Week

Today I wanted to discuss one of the ugliest mistakes that you can make as a photographer when meeting with prospective clients. It derives from complacency and can kill the sale in an instant, leaving you dumbfounded with your hands in air.

What I am referring to is asking a […]

Gain Access To Top Potential Customers…the easy way

Photography Marketing Tip

I recently finished reading a book from one of my favorite marketers, Jay Abraham.  Jay’s understanding of marketing is absolutely phenomenal and has worked with over 10,000 clients in the course of his long career.

The book I read is called “The Sticking Point Solution: 9 Ways to Move Your Business From Stagnation […]

“Do You Know Who You Are Talking To?”

Photography Marketing Tip of the Week

One of the ten commandments of marketing is “Know Thy Customer.”  Without having a thorough understanding of who you are trying to attract, you are not very likely to capture many ideal clients.  Yes, you might still find some, much like a blind archer with an unlimited amount of […]