All this in 10 years…

Happy Anniversary!….to me :)

Today marks ten years since my wife, Ali, and I tied the knot.  And it’s been quite the ride.  In just ten short years, we’ve moved 4 times, finished college, started a photography business, traveled all over the country and abroad, went full-time with photography, finished an Ironman, purchased two homes, […]

Message-To-Market Match

Every product, every service, every business either appeals or has the potential to appeal much more strongly to a certain definable group of people than it appeals to all people. Yet despite this fact, most photographers get only to their grade-A prospects by lucky accident – by throwing their message out […]

Why Nobody Reads Your Emails (…and what to do about it!)

Photography Marketing Tip of the Week

There are 10 primary reasons why your people aren’t reading your emails, as we cover in depth in our Email Marketing download, but today I want to touch upon just one.

REASON #4: POOR CALL-TO-ACTION (OR NO CALL-TO-ACTION)

Successful marketers understand this principle very well. With every marketing piece they undertake, […]

Know Thy Customer

Yes, I did just use the old-english form of “you.” And yes, it does look like “commandment language.” Appropriately so, because in terms of marketing it is that important.

Obey it, and you will reap the blessings of customer attraction and retention. Disobey and you will suffer the wicked negative consequences. Your choice.

Pick your ideal customer. Try […]

The #1 Sin in Marketing

A few days ago, I watched an incredibly funny music video parody on the popular hit ‘Uptown Funk’ by orthodontist, Brian Holman, and his staff.

Their version, ‘Brace You Up’ has since been shared all over Facebook, social media, and on their website, receiving rave reviews and exposing their company to hundreds of prospective clients.

As […]