Who really is your target market??

Every product, every service, every business either appeals or has the potential to appeal much more strongly to a certain definable group of people than it appeals to all people. Yet despite this fact, most photographers get only to their grade-A prospects by lucky accident – by throwing their message out to anybody and everybody and letting the right people find it. This […]

The Secret to Massive Growth: Systems

This is a principle that really struck me when I read Michael Gerber’s famous book, The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It. If you haven’t read this book yet, go get a copy today and start reading. This is a must read for anyone running their own business.

One of […]

The Magic in Headlines

Photography Marketing Tip of the Week

Recently I was reviewing some advertisements for other photographers in a few different magazines, some national and some local. And the biggest thing that kept hitting me again and again was the exceptionally poor use of headlines.

The only way that you will get potential readers to actually read through […]

Do You Make These Mistakes In Your Consultations?

Photography Marketing Tip of the Week

Today I wanted to discuss one of the ugliest mistakes that you can make as a photographer when meeting with prospective clients. It derives from complacency and can kill the sale in an instant, leaving you dumbfounded with your hands in air.

What I am referring to is asking a […]

Uncovering the Pain

Marketing For Photographers : Photo Marketing Tip of the Week

When a potential client approaches you about the possibility of shooting their event, it’s natural for most photographers to jump right into everything that makes them unique or different. It can sometimes feel like you’ve been given center stage, handed a mic, and the green […]