What Really Matters (and It’s NOT your Photography or Service!)

Photography Marketing Tip of the Week

Understanding what your business is REALLY all about.

Short tip this week and it comes from the legendary marketing master, Jay Abraham, who says “Fall in love with your CLIENTS, not your business.”

When it is all said and done, the only thing that really truly matters is your client. Too […]

“Do You Know Who You Are Talking To?”

Photography Marketing Tip of the Week

One of the ten commandments of marketing is “Know Thy Customer.”  Without having a thorough understanding of who you are trying to attract, you are not very likely to capture many ideal clients.  Yes, you might still find some, much like a blind archer with an unlimited amount of […]

The Power of Print

In a day where the latest electronics and apps are all the rage, it’s easy to feel like printed materials are simply a thing of the past. In fact, there are many companies which operate only electronically, trying to cut costs as much as possible.

Yet without fail, each week, I still receive offer after […]

All this in 10 years…

Happy Anniversary!….to me :)

Today marks ten years since my wife, Ali, and I tied the knot.  And it’s been quite the ride.  In just ten short years, we’ve moved 4 times, finished college, started a photography business, traveled all over the country and abroad, went full-time with photography, finished an Ironman, purchased two homes, […]

Email Marketing Made Effective & Easy!!

 

Photography Marketing Tip of the Week

It’s the first Wednesday of the month.

That means that it’s time to send out your monthly email to all of your current and past clients. Despite dreading this task month after month, your fear of not doing it drives you to action. After all, it’s something that everyone tells […]