Uncovering the Pain

Marketing For Photographers : Photo Marketing Tip of the Week

When a potential client approaches you about the possibility of shooting their event, it’s natural for most photographers to jump right into everything that makes them unique or different. It can sometimes feel like you’ve been given center stage, handed a mic, and the green […]

The Modern Pitfall To Success

Photography Marketing Tip of the Week

At no time in the history of photography has there been as much information on the business side of growing a photography company than there is today. It is truly outstanding.

With the advances in technology over the past 15 years, there are seemingly limitless ways to reach out to […]

Self-Made or Just Plain Lucky??

Photography Marketing Tip of the Week

On May 14, 2015, a day that shall live in infamy, President Obama declared that people with exceptionally high incomes or wealth, are “society’s lottery winners.” In other words, according to the President, success is random…you have no entitlement to the rewards of your hard work, carefully […]

Are you common??

Photography Marketing Tip of the Week

 

While traveling up to the Grand Tetons this past week, I came across this declaration, which stopped me dead in my tracks.

“I do not choose to be a common man.

It is my right to be uncommon – if I can. I seek opportunity, not security. I do not wish […]

Strategy of Preeminence

Photography Marketing Tip of the Week

This week’s tip of the week comes from one of my all-time favorite marketing minds, Jay Abraham.  One of the many things he is well-known for is the “strategy of preeminence.”  Preeminence is defined as “the fact of surpassing all others; superiority.” In other words, becoming the preeminent photographer […]