The Secret to Massive Growth: Systems

This is a principle that really struck me when I read Michael Gerber’s famous book, The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It. If you haven’t read this book yet, go get a copy today and start reading. This is a must read for anyone running their own business.

One of […]

The Magic in Headlines

Photography Marketing Tip of the Week

Recently I was reviewing some advertisements for other photographers in a few different magazines, some national and some local. And the biggest thing that kept hitting me again and again was the exceptionally poor use of headlines.

The only way that you will get potential readers to actually read through […]

The McDonald’s Question…and How it Applies Directly To Your Photography

Photography Marketing Tip of the Week

Think of the last time you went to McDonald’s.  Whether it was with the kids, some friends, or a late-night drive-by for a chocolate shake.  What do they almost always ask you when you place your order?  Yep….the robotic, completely devoid of feeling “Would you like to super size […]

Let’s Get More Referrals

Photography Marketing Tip of the Week

Review & Commentary on The Referral Engine, by John Jantsch

Wow. I just got finished reading this book and I’m already pumped to read it again. That’s how good it was. It is literally chock-full of great insights, tips, and ready-to-use tactics. I was originally introduced to the author, John Jantsch, […]

Gain Access To Top Potential Customers…the easy way

Photography Marketing Tip

I recently finished reading a book from one of my favorite marketers, Jay Abraham.  Jay’s understanding of marketing is absolutely phenomenal and has worked with over 10,000 clients in the course of his long career.

The book I read is called “The Sticking Point Solution: 9 Ways to Move Your Business From Stagnation […]