Let’s Get More Referrals

Photography Marketing Tip of the Week

Review & Commentary on The Referral Engine, by John Jantsch

Wow. I just got finished reading this book and I’m already pumped to read it again. That’s how good it was. It is literally chock-full of great insights, tips, and ready-to-use tactics. I was originally introduced to the author, John Jantsch, […]

“An Objection Is Not A Rejection”

All of us experience objections as we try to book more photography clients.  How you handle those objections can be the difference between a thriving, growing photography career and a seasonal, sporadic side-gig.

An Objection Is NOT A Rejection

First, you need to understand what an “objection” really is.  Let’s think about the context of the […]

“The Ever-Changing ‘Seasons’ of Business”

Photography Marketing Tip of the Week

As we inch closer towards Spring, I am reminded yet again at how the changing seasons closely parallel the ever-evolving climate of business. One of the great lessons of life is that we cannot change the seasons…we can only change ourselves. The great entrepreneur Jim Rohn spoke of this […]

6 Ways To Get More Clients To Say “Yes” Download

Over the past several weeks, we have gone through and individually discussed each of the 6 universal factors of why people say “yes” as discovered by Dr. Robert Cialdini in his book, Influence: The Psychology of Persuasion.

We’ve learned what each of these factors are, how they work, as well as identified specific ways to […]

The Final Secret To Getting Clients To Say “Yes”

So far we have covered five of the six universal secrets of getting people to say “Yes” from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion.

They are:


Today, we move onto the 6th and Final Secret: Social Proof. 

The principle of social proof states that one of the means that we use to determine what is correct […]