About Mark

Mark Thackeray is a self-taught photographer and marketing monster for the photography industry. He is known for creating wildly profitable marketing promotions that also skyrocket client referrals and goodwill, without being obnoxious or pushy.
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    Liking: The 5th Stealth Tactic To Getting Clients To Say “Yes”

Liking: The 5th Stealth Tactic To Getting Clients To Say “Yes”

The fifth (out of six) universal factor to getting people to say “yes” found by Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion, is Liking.

The principle of Liking states that we most prefer to say yes to the requests of someone we know and like.

One of the most familiar examples of this […]

4th Secret To Getting People To Say “Yes”

So far we have covered three of the six universal secrets of getting people to say “Yes” from Robert Cialdini’s book, Influence: The Psychology of Persuasion.

They are:

1. Reciprocity

2. Scarcity

3. Authority

Today, we move onto the 4th Secret: Consistency. 

The consistency principle states that “it is our nearly obsessive desire to be (and appear to be) consistent with what […]

Secret #3: Getting People To Say “Yes”

Today we move on to the principle of “Authority,” from Robert Cialdini’s best-selling book, Influence: The Psychology of Persuasion.

The Authority principle states that people will follow the lead of credible, knowledgeable experts. Here’s an example that the author shared to give you an idea of this principle in action.

Several years ago, there was a […]

2nd Secret To Getting People To Say “Yes”

Science of Persuasion 

Last week we uncovered the first secret to why people say “yes,” reciprocity, and how we can apply that to help grow our photography business.

This week we are discussing the 2nd Secret: Scarcity.

Simply put, the scarcity principle states that opportunities or products seem more valuable to us when their availability is limited. In other words, […]

The Power of Systems

This is a principle that really struck me when I read Michael Gerber’s famous book, The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It. If you haven’t read this book yet, go get a copy today and start reading. This is a must read for anyone running their own business.

One […]

By |October 9th, 2014|Uncategorized|0 Comments|