The Magic in Headlines

Photography Marketing Tip of the Week

Recently I was reviewing some advertisements for other photographers in a few different magazines, some national and some local. And the biggest thing that kept hitting me again and again was the exceptionally poor use of headlines.

The only way that you will get potential readers to actually read through […]

The McDonald’s Question…and How it Applies Directly To Your Photography

Photography Marketing Tip of the Week

Think of the last time you went to McDonald’s.  Whether it was with the kids, some friends, or a late-night drive-by for a chocolate shake.  What do they almost always ask you when you place your order?  Yep….the robotic, completely devoid of feeling “Would you like to super size […]