All this in 10 years…

Happy Anniversary!….to me :)

Today marks ten years since my wife, Ali, and I tied the knot.  And it’s been quite the ride.  In just ten short years, we’ve moved 4 times, finished college, started a photography business, traveled all over the country and abroad, went full-time with photography, finished an Ironman, purchased two homes, […]

Email Marketing Made Effective & Easy!!

 

Photography Marketing Tip of the Week

It’s the first Wednesday of the month.

That means that it’s time to send out your monthly email to all of your current and past clients. Despite dreading this task month after month, your fear of not doing it drives you to action. After all, it’s something that everyone tells […]

Message-To-Market Match

Every product, every service, every business either appeals or has the potential to appeal much more strongly to a certain definable group of people than it appeals to all people. Yet despite this fact, most photographers get only to their grade-A prospects by lucky accident – by throwing their message out […]

Why Nobody Reads Your Emails (…and what to do about it!)

Photography Marketing Tip of the Week

There are 10 primary reasons why your people aren’t reading your emails, as we cover in depth in our Email Marketing download, but today I want to touch upon just one.

REASON #4: POOR CALL-TO-ACTION (OR NO CALL-TO-ACTION)

Successful marketers understand this principle very well. With every marketing piece they undertake, […]