“Becoming a 1%er”

Photography Marketing Tip of the Week

For some of us, it’s not enough to simply be “good.” Speaking personally, I’ve never wanted to just fit in with the average abilities of those around me.  The magic of being the best has always sparked my imagination and motivation to become better than I am. In hindsight, […]

The Hidden Goldmine…That Most Photographers Fail To Tap!

As photographers, we are always on the hunt for new ways to acquire more clients.  When asked the best way to grow their business, most would quickly answer “book more clients.” And while that is true, it’s not the most cost-effective way to grow your business. And the reality of it is, that’s actually […]

Using Words That Sell

As a marketer (and yes, you ALL are marketers), it is your job to be able to describe your products and services in a way that compels your readers to take action and book you as their photographer. In fact, your overall success is based on your ability to do this effectively.

Want to learn […]

What’s Holding You Back?

Photography Marketing Tip of the Week

Admittedly, I ask myself this question quite a bit.  And the answer to the question of “What’s holding you back?” isn’t always pretty. Excuses like “I’m not that type…”, “I don’t have the talent…”, or “I don’t have the connections like other people do…” come easily and often.  In […]