Daughter’s hospital trip and how it can help your customer experience

Yesterday was an emotional day.  And I’m glad that it’s over.

Our youngest daughter, Ruby, was born with a soft-tissue mass on the back of her neck (roughly half the size of her head) about 21 months ago.  It was something that caused a series of complications at her birth and throughout her life, but […]

5 Pillars of Transformation

As a photographer and entrepreneur, progress towards building a successful career as a photographer comes only with mistakes. Usually A LOT of them.  High rewards are always accompanied with intensified risk.  Many are afraid to take some of those risks.  They shrink away from the challenge out of fear. They don’t want to make […]

Attract Leads, Boost Sales, and Overwhelm Your Business With Referrals

Photography Marketing Tip of the Week

Creating a marketing system for your photography business is flat-out daunting. With so many different aspects to think about coupled with the seemingly endless array of marketing media to utilize, it’s no wonder that most photographers don’t even have a marketing system.  And for those that do, it generally […]

Is Your Business Different?

One of the most paralyzing mistakes you can make is to believe that your photography business is actually different from other businesses, particularly the successful ones, and thus certain strategies & tactics “won’t work for me.”  Tssk, tssk, tssk.

The reason that this mentality is so deadly is because it robs you of harnessing the […]

5 Keys To An Irresistible Call-To-Action

One of the most important steps in effective marketing is creating a powerful call-to-action. This is the part of the copy that motivates the reader to take action. It’s the section that tells the readers what you want them to do and what they will get from doing it. Done properly, it motivates people […]