Are You Lying To Yourself?

Last night, I watched an episode of The Profit, starring serial entrepreneur and CEO of Camping World and Good Sam Enterprises, Marcus Lemonis.  If you haven’t ever watched an episode, you should.  It’s similar in some aspects to Shark Tank but involves a lot more hands-on approach to helping the struggling business to turn […]

6 Ways To Get More Clients To Say “Yes” Download

Over the past several weeks, we have gone through and individually discussed each of the 6 universal factors of why people say “yes” as discovered by Dr. Robert Cialdini in his book, Influence: The Psychology of Persuasion.

We’ve learned what each of these factors are, how they work, as well as identified specific ways to […]

7 Devastating Start-Up Mistakes To Avoid

The number of new businesses launched each year is steadily growing, yet the five-year survival rate is dismal. With 12 years of coaching entrepreneurs under my belt, I can confidently say that many of these failures can be avoided. I see the same mistakes over and over again; each new entrepreneur convinced that somehow […]

By |November 14th, 2014|Business|0 Comments|

The Final Secret To Getting Clients To Say “Yes”

So far we have covered five of the six universal secrets of getting people to say “Yes” from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion.

They are:


Today, we move onto the 6th and Final Secret: Social Proof. 

The principle of social proof states that one of the means that we use to determine what is correct […]

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    Liking: The 5th Stealth Tactic To Getting Clients To Say “Yes”

Liking: The 5th Stealth Tactic To Getting Clients To Say “Yes”

The fifth (out of six) universal factor to getting people to say “yes” found by Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion, is Liking.

The principle of Liking states that we most prefer to say yes to the requests of someone we know and like.

One of the most familiar examples of this […]