4th Secret To Getting People To Say “Yes”

So far we have covered three of the six universal secrets of getting people to say “Yes” from Robert Cialdini’s book, Influence: The Psychology of Persuasion.

They are:

1. Reciprocity

2. Scarcity

3. Authority

Today, we move onto the 4th Secret: Consistency. 

The consistency principle states that “it is our nearly obsessive desire to be (and appear to be) consistent with what […]

Secret #3: Getting People To Say “Yes”

Today we move on to the principle of “Authority,” from Robert Cialdini’s best-selling book, Influence: The Psychology of Persuasion.

The Authority principle states that people will follow the lead of credible, knowledgeable experts. Here’s an example that the author shared to give you an idea of this principle in action.

Several years ago, there was a […]

2nd Secret To Getting People To Say “Yes”

Science of Persuasion 

Last week we uncovered the first secret to why people say “yes,” reciprocity, and how we can apply that to help grow our photography business.

This week we are discussing the 2nd Secret: Scarcity.

Simply put, the scarcity principle states that opportunities or products seem more valuable to us when their availability is limited. In other words, […]

The Power of Systems

This is a principle that really struck me when I read Michael Gerber’s famous book, The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It. If you haven’t read this book yet, go get a copy today and start reading. This is a must read for anyone running their own business.

One […]

By |October 9th, 2014|Uncategorized|0 Comments|

1st Secret (of 6) To Get People To Say “Yes”

The Science of Persuasion 

Simply put, your ability to get your prospects to say “yes” will determine how successful (or unsuccessful) you will be as a photographer.

In other words, if you are a great photographer but fail miserably when it comes to getting potential clients to actually book you, then you aren’t likely to stay […]