Price-Matching Mayhem

A few days ago, I read an article from the Wall Street Journal entitled, ”Volatile Brew: Price Matching and Social Media.” It talked about how a Dollar General store ran a promotion on diapers that ended up clogging checkout lines at rival stores Wal-Mart and Target, which were swarmed by shoppers trying to use that […]

How to Sell More Prints: The Secret Sauce

Photography Marketing Tip of the Week

One of the secrets to building a successful, thriving photography business lies in learning (and perfecting) the art of selling prints.  There are few things that can excite a client like a professional print of themselves, someone they care about, or a meaningful place.  Not only does it increase […]

4 Horsemen of Marketing Tracking

Not knowing your numbers for your photography business can ultimately lead to your downfall if you are not careful.  Companies across all industries, not just photography, end up closing their doors because they never took the time to understand exactly what the numbers were telling them.

Many of those companies, like the meat producer in […]

Know Your Numbers

Over the past few weeks, I’ve become enamored with the CNBC show, The Profit, with Marcus Lemonis.  For those of you who haven’t seen it, look up a few episodes via On Demand or online and watch it – very informative.In the show Lemonis, owner of the multi-billion dollar company, Camping World, seeks out […]

Super Size Your Business Like McDonald’s

Think of the last time you went to McDonald’s.  Whether it was with the kids, some friends, or a late-night drive by for a chocolate shake.  What do they almost always ask you when you place your order?  Yep….the robotic, rehearsed “Would you like to super size that?” Almost every single time.  They drill […]